Hosting News
Green Search Engine Launches in the UK
April 20, 2008 |
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Ecocho.co.uk, the world's first free green search engine that offsets carbon
emissions at no cost to the user, launched this week in the UK and 14 countries
across the world.
Powered by Google and Yahoo, ecocho.co.uk is an Australian initiative designed
to fight climate change by sponsoring the planting of up to two trees for every
1000 searches made. Switching to ecocho.co.uk is a simple step towards saving
the environment without sacrificing quality search results.
Founder of ecocho.com, Tim Macdonald said "In the UK alone, people conduct over
1.5 billion Internet searches a month*. If we can capture just one per cent of
that traffic, we will make a significant contribution towards lowering the
impact of harmful greenhouse gas emissions."
In Australia, ecocho will purchase carbon-offset credits through the New South
Wales Government Greenhouse Gas Abatement Scheme (GGAS) and KPMG will check the
acquisition, registration and retirement of the carbon credits.
"ecocho.co.uk aims to reinvest 70 per cent of the site's revenue in
carbon-offset credits and as the site progresses, we'll begin to support similar
carbon-offsetting schemes in other states and countries," said Mr Macdonald.
"The search engine is one of the easiest ways people can change their everyday
behaviour to make a positive impact on the environment."
To find out more about the initiative and start offsetting your carbon
emissions, visit www.ecocho.co.uk
About echocho.com
ecocho.com is owned by Yield Media, a subsidiary of Photon Group. The young core
group of staff responsible for the ecocho.com is passionate about climate change
issues and creating behavioural changes that impact the environment now.
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