Hosting News
Google Street View in the UK Not Likely
July 06, 2008 |
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Google is looking to do a street view map of the whole of the UK, this isnt
welcomed by everyone though.
Street View matches photos of locations to maps, including passers-by who were
captured as the photograph was taken.
Privacy International, a UK rights group, believes the technology breaks data
protection laws. "In our view they need a person's consent if they make use of a
person's face for commercial ends," said Simon Davis of the group.
Street View has already been launched in the US and includes photos of streets
in major American cities. Photographing of areas in the UK, including London, is
believed to have started this week.
Some individuals in the US have complained about their images being used and
Google has said it removed their presence on request. The company has said it
had begun to trial face blurring technology, using an algorithm that detects
human faces in photographs.
But Privacy International says it has doubts about the technology. It has
written to the search giant and asked for technical information about the
system.
If the group does not get the answer it seeks within seven days, Mr Davies said
it would write to the Information Commissioner seeking a suspension of the
service in the UK.
"We've spoken to Google in the past about this and received a snide response
telling us to look more closely at their blogs.
"We've been told by engineers at Google that the technology is not ready to be
deployed."
In the US it is legal to take photos of people on public streets. But Mr Davies
believes that because Street View is being used for commercial ends anyone in
the UK who appears in the photo needs to grant his or her consent. Google has
said it complies with all local laws.
In a letter to Jane Horvath, senior privacy counsel at Google, Mr Davies said
that Google's track record on deploying technology designed to protect privacy
was patchy. He said: "I recall the promise made by Google to the FTC [Federal
Trade Commission] during the Doubleclick acquisition that "crumbling cookies"
would be developed.
"We have seen no evidence that this technology has been deployed. In response to
concerns expressed at the time of our 2007 internet privacy rankings, Google
also promised a "privacy dashboard" to help consumers understand the
functionality of their user settings. This technology has not appeared."
Privacy International has also asked Google about "the steps, if any, that you
have taken to consult the public over the use of their images for what is, in
effect, a commercial purpose".
Mr Davies added: "Google likes to think of itself as a global player. In reality
it is acting like an irresponsible adolescent. "It's time for the company to
take responsibility for its actions and to do the right thing."
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