Hosting News
Comodo UserTrust Provides eMerchants With A Powerful And Free Social Networking Platform Proven To Drive Revenue Through User Feedbak
July 25, 2008 |
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Thousands of eMerchants have deployed UserTrust, the platform that drives
increased trust and online conversion
Jersey City, NJ, July 24, 2008 - Comodo, a global leader in Identity and
Trust Assurance Management solutions, recently announced that its UserTrust
platform is becoming a powerful tool that helps eMerchants create a social
network environment in which prospects can see past consumers' experiences with
the eMerchant. This kind of transparency is proven to increase trust and
conversion, since according to Social Shopping Study (2007), over 70% of end
users cite user feedback as one of the main reasons they choose to buy from one
eMerchant versus another.
The Power of Positive Consumer Feedback
Current online marketing programs often rely heavily on targeting consumers via
online advertising, hoping the ads reach the best demographic possible to
influence their buying decisions. This approach has limited success and value
because it is both costly and hard to manage, as recently reported by
BusinessWeek. Comodo's UserTrust provides an avenue for customers to create a
social network of their own by enabling customers to leave feedback on a company
website. This feedback can directly translate to revenue dollars for an online
merchant as their website can receive positive reviews and rankings, thereby
increasing user trust and confidence in the merchant. Utilizing a feedback
technology platform such as UserTrust provides an important new opportunity to
drive online conversion.
UserTrust Monetizes Social Networking Trends For Free
Comodo's UserTrust provides online businesses with this social networking
feedback platform that they can deploy on their sites for free. As part of the
UserTrust program, eCommerce companies can put the Comodo UserTrust logo on
their site so that end users know they can verify the performance of the
eMerchant before they risk making a purchase there. UserTrust also includes a
special dispute review module that allows eMerchants to mitigate any negative
reviews before they are posted on their UserTrust site.
"The ability for a company to monetize its social networking effort is a new
concept," said Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo.
"While social networks and viral marketing are rapidly being recognized for
their ability to tap into people's feedback, Comodo's UserTrust enables both
online visitors and eMerchants to establish a new level of reciprocal trust -- a
win-win for everyone."
For more information, please visit:
www.usertrust.com
About Comodo
The Comodo companies provide the infrastructure that is essential in enabling
e-merchants, other Internet-connected companies, software companies, and
individual consumers to interact and conduct business via the Internet safely
and securely. The Comodo companies offer PKI SSL, Code Signing, Content
Verification and E-Mail Certificates; award winning PC security software;
vulnerability scanning services for PCI Compliance; secure e-mail and fax
services.
Continual innovation, a core competence in PKI, and a commitment to reversing
the growth of Internet-crime distinguish the Comodo companies as vital players
in the Internet's ongoing development. Comodo secures and authenticates online
transactions and communications for over 200,000 business customers and
3,000,000 users of our desktop security products.
For additional information on Comodo - Creating Trust Online™ visit
http://www.comodo.com/
For more information, reporters and analysts may contact:
Judy Shapiro
Comodo
+1 (201) 963-9471
Email: judy.shapiro@comodo.com
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