Hosting News
Parallels Offers Independent Software Vendors Rapid Route to Software as a Service (SaaS)
July 29, 2008 |
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Program Speeds Delivery of SaaS Applications to SMBs
RENTON, Wash., July 29, 2008 Parallels today announced it is
accelerating independent software vendors' (ISVs) ability to provide their
applications in the SaaS model without lengthy and costly development or
rewriting of code. The Parallels SaaS FastTrack Program gives ISVs a quick and
straight-forward approach to meeting small-to-medium businesses (SMBs) growing
need for on-demand applications. This is achieved through Parallels
virtualization and automation technology and standards, and the companys
customer base of more than 10,000 service providers, which represents
approximately 90% of the global hosting market.
ISVs such as Pinnacle Cart, Magento, BV Software, CRE Loaded, Open-Xchange,
VoipNow and ePages have already joined the FastTrack program, which is available
in Standard, Premium and Ultimate membership levels. The FastTrack Standard
level is structured for ISVs who have one application they need assistance with
and want more visibility for their offering. The FastTrack Premium level is
geared toward ISVs with one or more applications and who want rapid
time-to-market with promotions and connections to C-level execs in the service
provider channel. The highest level, FastTrack Ultimate, goes beyond the first
two levels and is oriented to ISVs that are new to SaaS, want to learn the
unique aspects of the Service Provider Industry and could benefit from learning
more about Service Provider business models as well.
"Organizations are attracted to the SaaS model as it offers a range of benefits
including low upfront investment, rapid deployment, maximum service
availability, and minimum maintenance headaches. ISVs recognizing this market
potential want to offer SaaS applications as quickly as possible, but are
impeded by a range of approaches that tend to involve complex, expensive
re-development of their solutions," said Serguei Beloussov, CEO of Parallels.
"Parallels SaaS FastTrack gives ISVs an accelerated path to market and leverages
the Parallels Open Platform to extend the reach of their existing applications
through a worldwide channel, without rewriting any code."
The Parallels Open Platform is the integration of Parallels server
virtualization and automation tools with standards such as the Application
Packaging Standard (APS), which enables ISVs and service providers to publish,
package, provision, and update the format of solutions for the SaaS model. The
platform provides the technical structure to underpin the FastTrack program so
that ISVs can rapidly integrate with hosting companies to offer their software
as a service. The fee-based program fosters collaboration and partnerships
within the industry to provide co-marketing and relationship-building
opportunities while helping ISVs distribute existing applications and develop
new SaaS applications to expand and grow their revenue.
"It's great to see the momentum building for SaaS application availability,"
said Demian Sellfors, CEO of (mt) Media Temple. "The Parallels SaaS FastTrack
program is a great way for ISVs to get into SaaS quickly. We are happy to see
progress and innovative Service Providers like ourselves are excited about being
able to offer a broad range of services to our customers. Applications like
these will help to run businesses efficiently and smoothly while simultaneously
enabling another source of revenue for our industry."
In addition to FastTrack, ISVs can work with Parallels in a variety of ways.
ISVs can offer their applications through the use of Parallels Virtualization
and Automation products or work with specific Service Providers in Parallels
SaaS Enablement Programs for a more structured way to offer their applications
to end users. More information is available at the SaaS ISV Enabling website at
www.parallels.com/saas/isv.
About Parallels - Optimized Computing
Parallels is a worldwide leader in virtualization and automation software that
optimizes computing for consumers, businesses and service providers across all
major hardware, operating system and virtualization platforms. Founded in 1999,
Parallels is a fast-growing company with 900 employees in North America, Europe
and Asia. For more information, please visit
www.parallels.com.
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